Employing Guerrilla Warfare to Spread the Good Word

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Let’s talk about this.

So these business cards, as pictured above, were left all over the store in stacks of 10 or so. They were on our merchandise tables, on cafe tables, on the register counter: in short, everywhere. And the picture on the front of this business card appears pretty ambiguous at first glance.

What do we have going on here exactly? Well, there appears to be a disembodied head floating in the sky over a peaceful farmstead. The head appears a bit smug, and kind of bored looking. And so, is Elmore Outdoorss about sky ghosts who think your farming endeavors are trivial? But no, wait…look closely in this sky and you will see writing. To be precise, the writing is bible verses.

We have Galations 6:8-10 and Joshua 24:15. These say, respectively, “Whoever sows to please their flesh, from the flesh will reap destruction; whoever sows to please the Spirit, from the Spirit will read eternal life. Let us not become weary in doing good, for at a proper time we will reap a harvest if we do not give up. Therefore, as we have oportunity, let us do good to all people, especially to those who belong to the family of believers.” AND “But if serving the Lord seems undesirable to you, then choose for yourselves this day whom you will serve, whether the gods your ancestors served beyond the Euphrates, or the gods of the Amorites, in whose land you are living. But as for me and my household, we will serve the Lord.” (Thanks Internet for your handy researching capabilities!)

Basically, if you heathens don’t get with the program and don’t stop “bumping uglies,” then you are going to be SOL when it comes time to hand out grab bags at the end of the night.

And so, it’s pretty clear now that this business card is an attempt to spread some of that good old time religion. I should have known with that majestic rainbow rising up from the barn on the card’s right side. Plus, those geese look a little “too” in-formation for this to be an ordinary business card for some sundry and base service like farm products.

Ok. Why am I being such a dick to this business card? Well. It’s because my first degree is in communications, and this gives ME a business card to critique awful design whenI see it. The business card gets off light when compared to the actual Web site that it advertises. Sweet Jesus.

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There’s a lot going on here. Props for color scheme, I guess. I picked out something similar to this layout and neon green background on text for my Myspace page, and I think it worked there too. And then there’s a tribute to America on the right side of the screen. And there’s a nice looking buck right under Jesus. Because it seems that this group also does wildlife prints in addition to evangelism. Smart. Doesn’t hurt to have a fall back plan.

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Deer are very well represented on this site. It might actually be a fun party game to see whether there are more pictures of deer on this site or of Jesus. Next time your house party lags, you can give this a shot. You’re welcome.

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I think my retinas just burned out from how busy this section of the page is.

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Yup…yeah, they are definitely toast. Forget that text over pictures is sometimes hard to read (because that’s not important), why do we need four different backgrounds at once? And why is “the Gate” in quotations? Oh wait, my vision is clearing. It’s a church. And it’s bound and determinined to use all of the colors on the spectrum of the “Rainbow of Awesome” to tell you about it!

This all being said, I am impressed with the idea behind this communication endeavor. Leaving business cards all over a public area in an attempt to get your message out is nothing new, but it’s still effective. Although, perhaps, the local bookstore that employs a staff that is over 80% homosexual and/or apathetic about religion is not the best test market for your message. Furthermore, the ambiguous picture on the front of the business card medium was strange enough to generate curiosity. Good marketing gets the client interested with a desire to know more. The card is well composed, because, without the head in the shot, I would have assumed it was just a card to advertise farming and would not have accesed the site. They could have left out the bible verses to really create a mystery,but then again they exist as an Easter Egg of sorts that rewards a careful studier with information about what they hold. Though personally, I think one tractor in the shot would have sufficed.

When all is said and done, I suppose the card did the job. Because I have indeed visited the Web site, and spread the word about it. Plus, if Elmore Outdoors is looking for a good Web designer, I got a guy who knows a guy.

-Anna R. Kotopple

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